Why choose us?
Why buy from Urban Carp Tackle
Anglers first, business second
At Urban Carp Tackle, we're passionate carp anglers who happen to run a Carp Fishing Tackle business, not the other way around. Founded by Trev and Mandy after a chance meeting at Lake Bled, Slovenia, we've built our company on one simple principle: sell only the tackle we'd trust ourselves.
No pushy sales talk. No over-hyped promises. Just great tackle, fair prices, and honest advice from anglers who understand what it's like to be let down by gear that doesn't perform when it matters most.
What makes us different
We use what we sell
Every product in our range has been carefully chosen and tested by us. We're not pushing products we've never used – if it's on our shelves, it's because we believe in it. When you ask for advice, you'll get the truth, even if that means recommending a competitor's product.
Factory-direct pricing
"Why are your products so cheap? Is the quality bad?" We get this question a lot, and here's the honest answer: our tackle often comes from the same factories that supply big-name brands. We skip the middlemen, distributors, and expensive retail overheads.
That £88 rod we sell might be £150+ in a traditional tackle shop – not because it's better quality, but because of rent, staff wages, and inflated mark-ups. We'd rather pass those savings directly to you whilst being able to make our own profit.
No-nonsense service
We’re not here to upsell you things you don’t need. We’re here to get you the right kit for your fishing style and budget — without the marketing spin.
- UK-based & fast to deliver
- Run by anglers, for anglers
- Same quality as the big brands — without the big price tags
- Clear, fair returns policy
- Straight-talking advice you can trust
UK-Based & fast delivery
We hold stock here in the UK, so no waiting weeks for overseas shipping. Need it fast? We offer next working day delivery on many items. Because we know that when the conditions are right, you don't want to wait.
Peace of mind guarantee
Comprehensive warranties
- 12-36 month manufacturer warranties on most products (varies by item)
- Clear warranty terms – no hidden small print
- As we launch our own product range, guarantee details will be even clearer
Hassle-Free returns
- 7-day return window on unwanted items (subject to T&Cs)
- Faulty items: We cover return postage and send replacements
- Change of mind: Return at your cost for full refund
Our community promise
We're not a faceless corporation – we're part of the carp fishing community. Follow us on Instagram @urbancarptackle to see our catches, share your stories, and get honest gear talk from fellow anglers.
For us, carp fishing isn't just about the fish – it's about the moments, the stories, and the people you meet along the way. We're here to support your angling journey with quality tackle that won't break the bank.
The bottom line
Urban Carp Tackle operates by a simple rule: If we wouldn't buy it, we won't sell it.
We don't push products you don't need. We don't use marketing waffle to inflate prices. We just provide good kit, honest advice, and fair prices – because that's how we'd want to be treated.
Ready to experience the difference? Browse our range or get in touch at info@urbancarptackle.co.uk – we're always happy to help fellow anglers find the right gear.
Tight lines,
Trev & Mandy
Urban Carp Tackle UK
